Monday, March 09, 2009

Guinness Trying to Make St. Patrick's Day a National Holiday?

Yes, it's true and the title is not deceiving. The makers of Guinness are trying to make St. Patrick's Day a National Holiday. Now, I've never been a huge drinker of Guinness myself, but I do enjoy it if I happen to be at an Irish bar without a huge craft beer selection and I like when I can find it at clubs or concerts as it is usually the best option among the other swill offered, so I found this somewhat interesting:


The makers of Guinness, the world’s most famous Irish stout, are supporting Proposition 3-17, a national effort to make St. Patrick’s Day an officially-recognized holiday in the United States . The period from President’s Day to Memorial Day (98 days) marks the longest stretch in the working calendar without an official holiday break. By contrast there are five official holidays within the 81-day period from Thanksgiving to President’s Day. This year happens to mark the 250th anniversary of Arthur Guinness signing the 9,000 year lease from St. James Gate brewery. To mark this anniversary there will be a year-long global celebration, all the while looking forward to the next 250 years. To support Proposition 3-17, adults (21 and over) can sign a petition by visiting www.proposition317.com.

Here is a link for a special message from Guinness Master Brewer Fergal Murray regarding Proposition 317: http://www.youtube.com/watch?v=yGja76tzch8.

You can also check out their official website at www.guinness.com

So, anyone out there have any thoughts or comments on this?? I don't see it ever really taking off, but it's a fun marketing concept and does tie in well with the brand. Feel free to post your thoughts and I'll be back with another beer review soon!